Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The creator economy in Southeast Asia has become a powerhouse for brand engagement and digital entrepreneurship, offering vast opportunities for…
The Product-as-Influencer trend is transforming how brands approach marketing campaigns in 2025. Rather than relying solely on human celebrities or…
Creator burnout is real, and as influencer marketing remains pivotal in 2025, brands must focus on building healthier, more sustainable…
Data privacy trends are rapidly reshaping how we track influencer performance in 2025. As privacy regulations tighten and consumer expectations…
Are we entering an era of “post-authenticity” in influencer content? As digital audiences become savvier, influencer marketing faces pressure to…
The rise of perfectly curated social feeds once fueled influencer marketing’s explosive growth, but some experts argue we’re moving towards…
Influencer marketing in the metaverse is evolving fast, with brands exploring virtual worlds like never before. As immersive experiences become…
The impact of BeReal and “casual” social media on polished influencer aesthetics is reshaping digital culture in 2025. Platforms promoting…
The primary keyword: Economic uncertainty in 2025 is drastically influencing influencer negotiations and brand budgets. As brands tighten their belts…
The marketing landscape is evolving, and the influencer-hosted podcast is emerging as the next big thing for brands in 2025.…