Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Bots now outnumber humans online, forcing brands to rethink content architecture for machine readers, not just people.
Zero-click search now ends 68% of queries — here’s how to sequence content investment when Google keeps the click.
Cost per usable asset is reshaping creator briefs and payment models—here’s how brands should adapt budgets, contracts, and QA.
Full-service UGC production shops are reshaping brand discovery, briefing, and rights management — here’s how to vet the new vendor category.
TikTok Shop conversion data shows beauty and home goods brands winning with different creator tactics than supplements. Here’s what to copy.
Without identity resolution, AI marketing is guessing at scale — brands need unified profiles before automation can be trusted with budget.
UGC shops replace ad-hoc creator sourcing with full-service production pipelines, giving brands speed, quality control, and scale.
TikTok’s algorithm now rewards credibility over reach, forcing brands to rethink creator vetting, content strategy, and paid amplification.
Brands are ditching reach and engagement for sales-attributed creator reporting. Here’s how data-centric measurement is reshaping influencer budgets.
Repeatable UGC production is beating clout-chasing as the creator career model brands actually pay for, renew, and trust.