Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
BoF-Shopify data shows AI-referred shoppers convert 50% better and spend 14% more. Here’s what that means for your GEO investment priorities.
77% of US consumers now use ChatGPT as a search engine. Here’s how to structure creator content so your brand gets recommended before traditional browsing begins.
The creator economy’s $250B valuation is reshaping how brands build rosters, negotiate exclusivity, and price long-term partnerships. Here’s what that means for your budget strategy.
TikTok’s embedded insurance for Shop merchants reshapes brand risk management, vendor liability, and platform dependency strategy in ways most marketing teams haven’t fully mapped yet.
Q2 brand-creator campaigns from Benihana, Weight Watchers, and Mango reveal the brief structures and talent logic that turn paid posts into organic amplification engines.
Platform consolidation, VC pullback, and subscription purges are reshaping which creator tiers deliver ROI. Here’s how to rebuild your brand roster for what’s next.
31% of AI-search users now turn to ChatGPT first. Here’s how brands should reweight creator content investment to win non-traditional discovery.
OpenAI’s dual-CMO structure reveals how AI companies split consumer and enterprise marketing — and why your brand’s creator and AI ad partnerships need the same structural rethink.
Platform consolidation, tool purges, and subscription fatigue are reshaping creator partnerships. Here’s how brand teams should reposition their influencer stacks before the shakeout accelerates.
Google Gemini 3.5 Flash’s AI Mode is rewriting search discovery. Here’s where brand content must live to capture consumer intent before the blue-link era ends.