Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Creator AI tool consolidation reveals which production partners have sustainable operating models — and which face capability gaps that will surface mid-campaign.
OpenAI’s dual-CMO model, a 75% AI skills gap, and double-digit revenue lifts reveal the marketing leadership competencies that will define competitive advantage.
Entertainment-first brand ads are back. Here’s what Gap, Hawaiian Tropic, and Lume signal about creator content fatigue and how to redesign your briefs accordingly.
Video podcast CPM benchmarks are shifting fast. Here’s how media buyers should evaluate fair market rates versus audio podcasts and YouTube pre-roll.
CMOs facing a generative AI skills gap can bridge internal deficits by restructuring creator programs to leverage external AI-native talent while systematically building in-house competency.
Linear TV viewership is collapsing while YouTube commands upfront momentum — here’s how brand media buyers should reallocate video budgets toward creator channels now.
eMarketer projects paid amplification spend will surpass flat sponsorship fees. Here’s how CMOs should restructure contracts, budgets, and internal ops before it happens.
Brands ignoring the $15 trillion 50-plus consumer segment are leaving money on the table. Here’s how to build discovery workflows and creator rosters that actually reach them.
Platform consolidation and AI automation are forcing brands to rethink AOR agreements, in-house buildout, and agency specialization before their current model becomes a liability.
McKinsey data shows fully-implemented AI firms are twice as likely to gain market share. Here’s how to sequence brand content and creator strategy against your AI maturity level.