Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
UGC specialists now bundle scripting, production, and licensing—forcing brands to rethink sourcing, budgets, and rights management.
Generative-search experiences are siphoning buyer intent from traditional analytics — here’s a framework for reclaiming visibility and attribution.
Half of product searches now end without a click. Here’s how brands are rebuilding attribution models for a zero-click search majority.
Zero-click search now eats half of all queries — here’s how brands should rebuild attribution for AI-driven discovery.
Kantar data shows creator spend up 61% but only 27% is brand-linked — here’s how to rebuild annual planning around that gap.
Micro-creators now command rates once reserved for mid-tier talent. Here’s how procurement teams should rebuild rate cards.
The AI advertising market’s pivot from software to services is forcing brands to rethink agency retainers versus in-house AI headcount.
As AI advertising shifts from software to managed services, brands must rethink agency-vs-in-house splits or risk overpaying for commoditized outputs.
Half of shoppers now let AI research products for them, forcing brands to rebuild content for machine readers, not just human eyes.
8×8’s doubling AI adoption in CX signals where contact-center-to-CRM integration budgets are headed next.