Browsing: Content Formats & Creative
Influencer marketing in the “Right to Repair” movement has become a powerful tool to raise awareness, advocate policy change, and…
Want to boost your brand’s visibility and trust through a unique social proof strategy? Learning how to create an influencer-led…
Partnering with “maker” influencers on DIY and how-to content that sells product unleashes a powerful, trust-based channel for brands targeting…
Sensory marketing is revolutionizing how brands engage audiences, tapping into sound and sensation for deeper influence. In 2025, influencers use…
The psychology of parasocial relationships—one-sided bonds viewers form with media personalities—shapes how audiences engage with brands, content, and purchasing decisions.…
Immersive storytelling using AR filters and interactive 3D environments is revolutionizing digital engagement in 2025. Brands, educators, and creators are…
The psychology of social proof in influencer marketing now dominates brand-consumer relationships online. As trust shifts from traditional advertising to…
The rise of the Anti-Haul video has changed how brands and consumers talk about shopping. These videos champion mindful consumption…
Episodic content has become a powerful strategy in influencer marketing, keeping audiences returning for more with anticipation and engagement. Creating…
Creating a “Sound-Off” content strategy for influencers has never been more essential. As social media platforms prioritize silent video playback,…