Browsing: Industry Trends
Why brands are ditching agency retainers for in-house AI teams, and what the LSE-Into-it model reveals about the new economics.
Search is splitting across ChatGPT, Perplexity, and Gemini — here’s what the fragmentation of search means for funnel strategy and budgets.
EU Digital Services Act enforcement is quietly rewriting global platform design, and brands running influencer programs need to catch up now.
July’s executive moves show the agentic marketing talent gap is real, and orchestration skills now command a steep salary premium.
CTV ad inventory is growing faster than social video supply, forcing brands to rethink 2026 budget splits, measurement, and creator strategy.
Kantar’s latest data shows brand measurement moving from vanity metrics to decision intelligence — here’s what it means for budgets and reporting.
Consumer skepticism of AI-generated ads is forcing brands to rewrite creative briefs around proof, disclosure, and human craft.
Why brands are ditching bloated MarTech stacks for unified AI suites, and what marketing leaders need to know before they consolidate.
Reddit’s AI spam detection cut spam 20%. Here’s what its architecture reveals about building AI marketing tools that survive platform scrutiny.
Ad Age’s 2026 retail tech roundup reveals what brand ops teams need to fix now, from agentic checkout to AI-driven shelf discovery.