Browsing: Platform Playbooks
The rise of nano-communities has transformed digital marketing, especially within private group chats and channels. Brands now compete not for…
Marketing on ResearchGate and Academia.edu with scientific influencers offers businesses and institutions a unique gateway to engage academic audiences. Leveraging…
Marketing on Glassdoor and LinkedIn with employee influencers has become vital for brands aiming to enhance their employer brand and…
The future of text-based influencers on platforms like Substack and Ghost is unfolding rapidly. As more creators turn to newsletter…
Marketing on Patreon offers brands a unique way to sponsor creators and tap into devoted, niche communities. As mainstream advertising…
Marketing on Character.AI and other AI chatbot platforms is rapidly transforming digital strategies in 2025. Brands now reach audiences through…
The micro-internship is transforming how brands engage with student creators for short-term campaigns, offering agility in marketing and fresh content…
Marketing in token-gated communities and Discord servers has become a powerful strategy in 2025, allowing brands to access highly engaged…
Marketing on decentralized video platforms like Odysee has become a strategic necessity in 2025, as audiences seek alternatives to mainstream…
Marketing on Web3 messaging apps like Status and Skiff is revolutionizing how brands connect with privacy-conscious audiences. These decentralized platforms…