Browsing: Strategy & Planning
Handling an influencer PR crisis requires swift, strategic action, as public scrutiny can quickly escalate and damage brand reputation. In…
Setting KPIs for awareness vs conversion campaigns is essential for marketers to measure success and optimize strategy. Clear key performance…
Influencer marketing for sustainable and eco-friendly brands offers an authentic way to reach conscious consumers and amplify positive impact. As…
Utilizing employee advocacy as influencer marketing elevates brand authenticity and reach by turning your workforce into genuine brand ambassadors. As…
Choosing between product seeding vs paid sponsorships can dramatically impact your brand’s influencer marketing results. This decision shapes authenticity, ROI,…
Learning how to build a long-term brand ambassador program is vital for companies aiming to cultivate authentic, influential relationships that…
Mastering a guide to whitelisting influencer ads can transform your digital marketing performance, giving advertisers more control, transparency, and reach.…
Looking to maximize your brand’s return on influencer marketing? Our guide to whitelisting influencer ads explains how to gain direct…
Measuring influencer marketing ROI beyond vanity metrics is a crucial step for brands that want to maximize their investment. While…
The search for the best influencer agencies for gaming and fintech apps can make or break a brand’s app marketing…