Browsing: Strategy & Planning
Circana’s holiday toy forecast signals when brands should front-load or back-load Q4 creator spend for maximum ROI.
A practical framework for quantifying platform dependency risk and presenting it to the board before an algorithm change does it for you.
A CFO-ready framework for justifying GEO investment using share-of-model data instead of legacy SEO traffic metrics.
A decision framework for choosing between in-house creator program management and an agency of record, based on scale, risk, and speed.
A zero-based budget model for splitting marketing spend across GEO, paid social amplification, and retail media, built for maximum ROI.
A CFO-ready framework for modeling when creator amplification spend overtakes sponsorship fees, with formulas finance teams will actually approve.
A joint finance-marketing model for the 2027 amplification-sponsorship crossover, so budget shifts don’t blindside either team.
Amplification spend will overtake sponsorship fees by 2027 — here’s how finance and marketing should co-model that crossover now.
A practical framework for auditing, scoring, and diversifying your creator and agency vendor stack before the next acquisition blindsides you.
A decision framework for choosing in-house LinkedIn creator programs vs B2B influencer agencies, based on volume, risk, and internal capacity.