Browsing: Strategy & Planning
Google and Etsy are hiring dedicated creator program managers, a signal that brand org charts need a permanent seat for this function.
A 2026 platform price benchmarking guide comparing YouTube, Instagram, TikTok, UGC, and Twitch rates to build budgets finance approves.
A practical negotiation framework for locking multi-month creator discounts into 2027 budgets without sacrificing leverage or trust.
A practical framework for modeling 90-day LTV on always-on creator deals, so renewal budgets are backed by math, not vibes.
A procurement playbook for negotiating multi month discount clauses with creators, built around the 71 percent trend reshaping retainer pricing.
A practical guide to building an ROI formula for creator programs that finance will actually trust and approve.
Last-click models undercount always-on creator programs by months. Here’s how a 90 day attribution window fixes the math.
Ambassador, affiliate, and UGC programs fail when they report to the wrong team. Here’s the org chart that stops budget overlap.
A practical vendor evaluation framework for scoring AI-enabled creator platforms before locking budgets for the next cycle.
A practical guide to building a creator acquisition cost benchmark model by industry vertical, so brands can price deals with data instead of guesswork.