Browsing: Strategy & Planning
Developing a brand voice guide for your influencer program ensures consistent messaging and trust across every touchpoint. With a defined…
Understanding how to structure a usage rights buyout for a high-performing piece of content can drive significant value for both…
Measuring the impact of influencer marketing on employee morale is increasingly vital for businesses optimizing internal culture and external brand…
Building a content repurposing machine that maximizes your ROI can revolutionize your content marketing in 2025. By systematically transforming one…
Understanding how to use influencers to drive pre-saves and pre-orders for a launch can make an enormous difference in the…
Building a brand safety checklist for vetting potential creator partners is essential in today’s dynamic digital landscape. Working with creators…
Structuring a tiered affiliate payout based on customer lifetime value (CLV) can transform your partner program’s ROI and incentivize serious…
Brands invest heavily in marketing, but accurately assessing the influence of a campaign on brand search queries remains a challenge.…
Looking to strengthen your company’s brand from within? Learning how to build an internal influencer program with your own employees…
Learning how to use influencers to amplify your brand’s other marketing channels is a powerful strategy in 2025. The right…