Browsing: Strategy & Planning
The debate between the always-on vs. campaign-based approach to digital marketing intensifies in 2025, as brands seek the perfect balance.…
International shipping and customs are crucial elements of successful global product seeding campaigns. Brands hoping to build awareness or partner…
Building a gifting program that complies with tax regulations is crucial for businesses wanting to boost employee morale or client…
Measuring the share of voice for your brand vs. competitors offers vital insights into your market presence and marketing effectiveness.…
Developing a diversity, equity, and inclusion policy for your creator program is crucial for fostering innovation and building a trustworthy…
The creator journey is evolving fast and mastering it has become essential for content creators aiming to thrive in 2025.…
The tiered commission structure for high-performing affiliate influencers empowers both brands and partners to maximize earnings and drive powerful growth.…
When selecting partners for your marketing strategy, knowing how to vet an influencer’s audience for bot activity and fake engagement…
Building a creator welcome kit that makes a lasting impression has never been more vital in 2025’s creator economy. As…
Leveraging the flywheel effect—using influencer content to fuel SEO and email marketing—can compound your brand’s growth. By strategically amplifying and…