Browsing: Strategy & Planning
Setting up an effective influencer marketing ops function can transform your brand’s digital presence, streamlining every aspect of your partnership…
Knowing how to use influencers to promote a brand’s sustainability or B-Corp certification can drive meaningful engagement and consumer trust…
Wondering how to design a campaign that drives in-app purchases for mobile games? Effective campaign design unlocks higher revenues and…
Looking to boost your mobile game’s revenue? Learning how to design a campaign that drives in-app purchases for mobile games…
Partnering with civic influencers for public service announcements (PSAs) is an effective strategy to reach and mobilize diverse audiences with…
Partnering with civic influencers for public service announcements (PSAs) is revolutionizing modern outreach, enabling organizations to inspire genuine civic engagement…
Designing a robust compensation structure for a full-time, salaried brand influencer is more important than ever in 2025. With influencer…
To capture true marketing ROI in 2025, understanding how to build a media mix model (MMM) that accurately includes influencer…
Building a media mix model (MMM) that accurately includes influencer marketing is crucial for brands optimizing ROI in 2025’s fast-evolving…
The creator economy is redefining how brands engage customers in 2025. For Chief Marketing Officers, grasping this vibrant ecosystem is…