Browsing: Strategy & Planning
In today’s digital landscape, brands and agencies are rethinking how they approach “creator gifting” experiences. When executed well, gifting campaigns…
Marketing to “small business owner” influencers requires a distinct playbook for success in 2025. These entrepreneurial voices carry immense sway…
Running an effective Quarterly Business Review (QBR) with your top creator partners is crucial for aligning goals, optimizing performance, and…
Understanding how to quantify “Earned Media Value” (EMV) is crucial for marketers looking to measure the ROI of influencer campaigns…
Celebrating your creators’ milestones and successes is crucial for nurturing lasting brand partnerships and driving fresh content ideas. Recognizing creators…
Setting Objectives and Key Results (OKRs) for an influencer marketing team is crucial for measuring success and aligning efforts in…
Knowing how to negotiate payment terms with creators is crucial for building trust and ensuring smooth collaborations, especially in today’s…
Building a brand ambassador program that fosters long-term loyalty is essential for companies looking to create authentic advocates and strengthen…
Launching a “one-off” campaign with influencers or creators can drive quick wins, but transforming this into a long-term, fruitful ambassadorship…
Non-profits can use influencers to drive donations and volunteer sign-ups effectively in 2025’s dynamic digital landscape. Collaborating with trusted voices…