Browsing: Strategy & Planning
The importance of building a business case for hiring a dedicated Creator Relationship Manager is rising as brand-influencer partnerships drive…
The Creator-in-Residence model is transforming influencer marketing by embedding creators directly into brands. As traditional partnerships evolve, this innovative approach…
The art of the rejection is a vital skill for brands and agencies working with content creators, influencers, and artists…
Providing effective feedback is vital for managers tasked with reviewing creator content. As the digital landscape evolves in 2025, managers…
Marketing Development Funds (MDF) play a vital role in helping brands and partners launch impactful co-op influencer campaigns in today’s…
Conflict resolution plays a central role in thriving creative collaborations, especially when a creator disagrees with your feedback. Constructive dialogue…
Influencer marketing for healthcare and pharmaceutical brands has become a transformative force, enabling organizations to build trust, nurture patient engagement,…
Building a successful influencer strategy starts from within. Creating an internal influencer marketing playbook equips your company with a consistent,…
The cost of inaction when launching an influencer program can be substantial, especially in today’s accelerating digital landscape. Delaying influencer…
Audience overlap analysis has become a vital strategy for digital marketers aiming to optimize campaigns efficiently. By identifying and resolving…