Browsing: Strategy & Planning
Brand reputation is a crucial intangible asset, yet understanding how to model the financial impact of brand reputation on sales…
Building a customer advocacy program is a proven strategy for transforming loyal fans into powerful promoters who fuel business growth.…
In today’s results-driven marketplace, knowing how to justify your marketing budget with data-driven forecasts is essential for earning stakeholder trust…
Building a cross-functional go-to-market team is essential for businesses aiming to drive sustainable revenue growth in the competitive 2025 landscape.…
Developing an effective content distribution strategy is everyone’s goal, but relying only on social media limits your reach and impact.…
Developing a robust content distribution strategy that extends beyond social media is vital for brands determined to maximize reach, credibility,…
The head of sales’ guide to leveraging influencer-generated content can unlock untapped growth for modern sales teams. Influencer content shapes…
Building a successful channel partner program that includes influencer marketing can exponentially boost your brand’s visibility and sales. As businesses…
Efficiently building a marketing operations function that supports your influencer program is essential for brands competing in today’s creator-driven landscape.…
Wondering how to use brand archetypes to guide your creator selection process? This strategic approach aligns your marketing efforts with…