Browsing: Strategy & Planning
Strategically integrating your affiliate and influencer programs can skyrocket your brand’s reach and boost revenue streams. Mastering this evolution not…
Building a crisis communications plan for influencer-related controversies is vital for brands navigating today’s dynamic digital landscape. With influencer partnerships…
Using influencers to A/B test product concepts and messaging before launch offers brands a modern, data-driven way to validate ideas…
Navigating influencer outreach means understanding the art of the follow-up, especially after a creator says no. Properly nurturing relationships with…
Building an influencer-powered customer service channel on social media enables brands to combine reach, trust, and engagement for outstanding customer…
Are long-term retainers better than one-off campaigns? This question is critical for businesses aiming to maximize marketing results. Understanding the…
Measuring share of voice is vital for brands aiming to benchmark their position in the evolving influencer landscape. Accurate measurement…
Learning how to write a Scope of Work (SOW) that protects both the brand and the creator is crucial in…
Building a robust internal influencer program is essential for companies seeking authentic employee advocacy and visibility online. By empowering staff…
The rise of the B2B influencer marks a transformative shift in how niche industries build trust, generate leads, and drive…