Browsing: Strategy & Planning
Understanding the customer sentiment impact of a campaign is essential for modern marketers aiming to drive meaningful engagement and optimize…
Looking to build effective partnerships? Learning how to develop an influencer scorecard for evaluating potential partners is essential for modern…
In 2025, attracting in-person shoppers requires more than traditional marketing methods. Knowing how to use influencers to drive foot traffic…
Building a grievance process for your creator community is crucial for maintaining trust, resolving conflicts, and fostering a positive environment.…
Measuring the virality and share rate of your content is crucial for any digital marketer seeking to amplify their reach…
Launching a new product with a strong influencer strategy? A winning go-to-market strategy for an influencer-led product requires meticulous planning,…
Entering a new market can seem risky, but smart brands increasingly use influencers to de-risk a new market entry. Leveraging…
Developing a brand voice guide for your influencer program ensures consistent messaging and trust across every touchpoint. With a defined…
Understanding how to structure a usage rights buyout for a high-performing piece of content can drive significant value for both…
Measuring the impact of influencer marketing on employee morale is increasingly vital for businesses optimizing internal culture and external brand…