Browsing: Strategy & Planning

Want to know how to use influencers to gather customer feedback and product insights? With social media’s continued evolution in…

Structuring a campaign that drives app installs and user sign-ups requires a blend of proven strategies, meticulous planning, and ongoing…

Revealing a new look? Utilizing influencers to announce a rebranding or a new brand identity can amplify your message and…

Building a content library of pre-approved influencer assets can supercharge your marketing campaigns in 2025. A robust library empowers brands…

Measuring the brand lift of an influencer campaign is essential to understanding the true value of your investment. With more…

A well-structured Scope of Work (SOW) optimizes your collaboration with a freelance influencer manager, clearly defining expectations and deliverables. As…

Developing a tiered gifting strategy based on influencer size and impact can maximize your brand’s ROI while building authentic partnerships.…

Mastering “The 24-Hour Rule” is crucial when deciding how to manage and respond to comments on a sponsored post. Effective…

Structuring a content-for-product (contra) deal that’s fair to both sides is essential for lasting partnerships and authentic results in influencer…

Building an effective feedback loop to share influencer insights with your product team can transform your company’s approach to product…