Browsing: Strategy & Planning
The “Open-Source” Influencer Campaign is transforming how brands connect with their communities, offering a collaborative approach to influencer marketing that…
Understanding how to measure the “pass-along value” of influencer content shared in dark social is essential for accurately gauging a…
Structuring a deal memo before committing to a full influencer contract is a pivotal step for brands and creators in…
Influencer marketing for category creation and education is rapidly becoming a cornerstone for forward-thinking brands. By partnering with trusted voices,…
Crafting an influencer campaign that drives product wishlist adds is one of the most effective ways to turn social buzz…
Looking to amplify your brand visibility in 2025? Learning how to partner with “celebrity gifting suites” for high-value product seeding…
Building a scalable “content engine” by systematically repurposing live streams unlocks multiple content assets from a single event. As live…
Measuring the impact of influencer marketing on shareholder value has become pivotal for CMOs navigating a fiercely competitive business environment.…
Building a first-party data strategy is vital for brands as privacy regulations tighten in 2025. One innovative approach is using…
The “decay rate” of influencer content reveals how long a social media post retains its impact after publishing. In the…