Browsing: Strategy & Planning
Understanding how to measure true video performance is crucial in today’s data-driven landscape. Calculating the “cost per minute watched” metric…
Mastering offboarding protocols is crucial for maintaining a stellar reputation and fostering future opportunities after ending partnerships. Effective offboarding goes…
Building a cross-functional influencer council internally can unlock hidden expertise, foster collaboration, and help your organization respond rapidly to emerging…
Developing a code of conduct for brand ambassadors is essential for maintaining brand reputation, ensuring compliance, and fostering genuine advocacy.…
Looking to secure your content’s originality? Learning how to conduct a reverse image search audit for exclusivity is crucial in…
In the evolving world of consumer insights, the role of influencers in product focus groups has become increasingly pivotal. Brands…
Identifying “lookalike” influencers to scale success is a proven strategy for brands aiming to maximize ROI from influencer partnerships. This…
Conducting a “brand safety” audit on potential partners is now more crucial than ever as reputational risks and digital threats…
Ensuring your brand’s reputation stays intact is crucial in today’s digital world. Conducting a brand safety audit on potential partners…
Allocating budget between production and distribution is a critical decision for marketers, filmmakers, and brands aiming to maximize ROI. Striking…