Browsing: Strategy & Planning

Learn how to transition from flat-fee influencer deals to hybrid base-plus-CPA models with open-ended briefs that are delivering double-digit engagement rates.

IAB projects creator ad spend to hit $44B and outpace the broader ad market. Here’s how CMOs should frame that data in budget submissions to win finance approval.

Learn how to redesign campaign SOPs for open-ended creator formats while keeping brand safety, FTC compliance, and commerce integration intact at scale.

When creators graduate from sponsored posts to national ad talent, the contract, rights, and attribution gaps will cost you. Here’s how to build the infrastructure before the campaign.

Top-tier creators with 3.6B combined reach sound irresistible—but diversified mid-tier rosters often deliver stronger ROI at equivalent budget. Here’s how to evaluate both.

When creator partners run teams of 50-plus, your standard influencer contract is already obsolete. Here’s how to update agreements, rights clauses, and approval workflows.

Learn how to apply the IAB-UK Skills Framework’s three core competencies to rebuild your creator discovery filters and vetting rubrics for stronger roster strategy.

Learn how brands can build tiered creator rosters with redundancy systems, portable contracts, and AI-powered discovery backups to survive key-creator departures.

Open-ended creator briefs are outperforming scripted ones — here’s the performance data, risk governance framework, and operational controls brands need to act on it.

Boosted creator spend now equals raw sponsorship spend in the US. Here’s how CMOs and finance teams should restructure creator program budgets around amplification parity.