Browsing: Strategy & Planning
To stay competitive in 2025, brands need to build an influencer program that supports a product’s entire lifecycle, from launch…
The era of the hyper-niche influencer is here, revolutionizing digital marketing strategies in 2025. Brands now discover that creators with…
Calculating the “cost per meaningful conversation” from influencer campaigns can reveal how efficiently your marketing spend reaches and engages real…
Learning how to use influencers to announce a rebrand or major company pivot can significantly amplify your message, build trust,…
Designing an influencer campaign to drive newsletter subscriptions is one of the most efficient ways to grow a loyal and…
Building a mutually beneficial Creator Advisory Board for your brand is a proven way to harness real-world insights from creative…
Creating a robust content usage rights agreement with influencers is essential for brands seeking to maximize ROI, protect intellectual property,…
Effective influencer marketing budgets are crucial for brands looking to achieve measurable growth. To master how to forecast your influencer…
Performance-based influencer payouts have become a hot topic in digital marketing, promising measurable results from influencer collaborations. But are they…
Building an in-house influencer program is quickly becoming the gold standard for growing brands in 2025. This strategy empowers businesses…