Browsing: Strategy & Planning
Rebranding can ignite growth or raise concerns, especially when presenting the idea to decision-makers. Explaining how to justify a rebranding…
Leading a rebranding initiative can be one of the most impactful strategic moves for a company’s future—but gaining executive approval…
Building a cross-functional customer experience team is essential for brands aiming to deliver seamless service across touchpoints in 2025. As…
The head of e-commerce’s guide to leveraging influencer marketing for sales is a vital resource in today’s competitive digital environment.…
Building a marketing operations function from the ground up is essential for organizations looking to scale and streamline their marketing…
Looking to maximize attendance and engagement for your upcoming digital conference? Building the right playbook for using influencers to promote…
Using influencers to promote a B2B virtual event can supercharge registrations and engagement in 2025. However, success requires a strategic…
Wondering how to structure a tiered loyalty program that drives customer retention? Leveraging a tiered system not only rewards your…
Building a high-performing and cohesive marketing team is essential for brands looking to compete and scale in 2025’s dynamic digital…
Understanding the AARRR pirate metrics framework is essential for effective growth marketing strategies in 2025. This powerful model breaks down…