Browsing: Strategy & Planning
The influencer marketing maturity model is an essential framework for benchmarking how advanced your brand’s influencer program is. Whether you’re…
If you want to boost your CPG brand’s profitability, learning how to structure a campaign to drive share of wallet…
Building a talent pipeline for your influencer program positions your brand for long-term success in competitive markets. By adopting recruitment…
Modeling influencer marketing’s impact on customer acquisition cost is essential for marketers striving to optimize their budgets and ROI. This…
Understanding how to model influencer marketing’s impact on customer acquisition cost is crucial for optimizing marketing spend in 2025. As…
Structuring a payment in equity deal with an early-stage creator is becoming a powerful way to collaborate on innovative projects…
The primary keyword for this article is measuring the direct response vs. brand building impact of a campaign. Brands and…
Building a feedback loop between your influencers and your R&D team empowers your brand to tap into real-world insights and…
Learning how to use influencers to announce a price change or new subscription tier can turn a sensitive update into…
If you’re planning to announce a price change or introduce a new subscription tier, leveraging influencers can maximize reach and…