Browsing: Strategy & Planning
Structuring a content-for-product (contra) deal that’s fair to both sides is essential for lasting partnerships and authentic results in influencer…
Building an effective feedback loop to share influencer insights with your product team can transform your company’s approach to product…
With the evolution of NIL (Name, Image, and Likeness) rights, partnering with college athletes presents new opportunities for brands in…
Calculating the true cost of an in-house influencer program is essential for marketing leaders and brand managers in 2025. Factoring…
User-generated content (UGC) is transforming the way brands connect with audiences and accelerate growth across the entire marketing funnel. Harnessing…
The hybrid model—combining an in-house team with a specialized agency—enables businesses to leverage the best of both worlds for efficient,…
The art of the follow-up is an essential, often overlooked part of nurturing relationships with creators post-campaign. Building long-term partnerships…
Understanding how to use affiliate links and promo codes for accurate sales tracking is crucial for marketers who want to…
A successful co-branded product launch with a creator partner can unlock huge value for brands in 2025. Blending a creator’s…
Competitive benchmarking your influencer marketing program helps you measure your efforts against the industry’s top performers. In 2025, data-driven decisions…