Browsing: Strategy & Planning
A finance-ready framework for pitching TikTok microdrama investment, with the ROI math, risk controls, and language CFOs actually respond to.
A three-year capital allocation plan to shift creator budgets from reach and impressions toward conversion rate and CLV-based contracts.
A practical framework for pitching CFOs on FAST channel investment, using upfront-comparable metrics finance teams already trust.
When creator consolidation shrinks key-person risk, brands must resequence org design—governance first, headcount last—to capture the upside.
A zero-based budgeting model that forces every creator dollar to justify itself against revenue, not legacy reach metrics.
A practical framework for splitting one converged upfront budget across video, podcast, and gaming creator deals without losing accountability.
Rising creator budgets and stricter ROI demands are forcing brands to redesign influencer program structures for 2026.
A build-vs-buy framework for enterprise brands weighing in-house decision engines against vendors like Eddie or AI CMO.
A three-year, phased capital plan for building an enterprise discovery platform, modeled on Estée Lauder’s tech stack investments.
A governance charter for AI decision engines keeps autonomous systems from mishandling Customer 360 data, and protecting brand trust.