Browsing: Strategy & Planning

A zero-based budgeting model lets brands shift creators from flat fees to commission pay without breaking live rosters or trust.

A boardroom framework for pitching identity resolution investment using Acxiom’s fragmentation research, tied to ROI and risk mitigation.

Without clear ownership, TikTok Shop, IG Shopping, and YouTube affiliate compliance falls through the cracks. Here’s the org structure that fixes it.

A three-year zero-based budget model to shift creators from flat fees to commission pay without losing top talent or brand safety.

Why brands are rebuilding email as a hedge against algorithm volatility, plus a practical framework for owning audience data before the next platform shakeup.

Flat creator rate cards ignore outcomes. Here’s a data-driven framework for pricing creators against expected performance in 2026.

A practical framework for building a nano-to-macro creator ladder that de-risks category entry without celebrity budgets.

A practical sequencing model for 2027 budgets that aligns creator spend with Goldman’s $480B forecast and retail-media convergence.

A practical checklist for vetting fraud-detection vendors that score audience authenticity against the 37% fake-follower benchmark.

A quarterly sequencing model for allocating creator budgets across the projected $480B market as brands enter 2027 planning.