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Understanding how to train your marketing team on the fundamentals of influencer relations is vital for any brand aiming to…
If you’re ready to boost partnership profits, learning how to structure a performance-based deal on affiliate commissions vs. CPA unlocks…
Building a proactive “crisis response team” for influencer campaigns is crucial in 2025’s fast-paced digital landscape, where brand reputation can…
Understanding Earned Media Value in Influencer Marketing Calculating the Earned Media Value (EMV) of an influencer’s story vs. a post…
Launching an impactful influencer program doesn’t have to drain your resources. With the right strategy, building an influencer program with…
The art of the “soft launch” is revolutionizing how brands test new markets, with influencer partnerships at its core. This…
Influencer content offers a powerful opportunity to boost your SEO and link-building strategy. By partnering with influencers, brands can amplify…
Want to know how to create an influencer campaign that drives app reviews and ratings? Leveraging influencers can turn users…
In 2025, many brands still focus heavily on engagement rates to measure influencer marketing success. Yet, this metric frequently overlooks…
Building a Center of Excellence for influencer marketing in a large organization streamlines strategy, efficiency, and compliance in today’s competitive…