Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and optimize your e-commerce store’s user experience can dramatically boost conversion rates and customer loyalty. Today’s…
Customer data platforms (CDPs) have rapidly become essential tools for marketers aiming to streamline data management and personalize customer experiences.…
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Sales intelligence and prospecting tools for marketers are essential assets in 2025’s increasingly competitive B2B landscape. Top-performing marketing teams rely…
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Using AI to analyze and predict the impact of your marketing on brand perception is rapidly transforming how businesses measure…