Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
White House pre-release AI review could stall OpenAI and Anthropic API updates brands depend on. Here’s how to audit vendor risk and protect your creative automation stack now.
Learn how to configure AI-powered fraud detection across 100-plus creator activations using synthetic creator detection, engagement scoring, and real-time bot alerts to protect campaign attribution da
Learn how to test InMobi’s agent-to-agent ad formats against paid social with proper control groups, attribution windows, and ROAS measurement.
Learn how to monitor social commerce creative fatigue, spot exhausted creator-product pairings, and rotate content systematically to protect add-to-cart rates.
A structured methodology for brand teams to independently verify generative AI ROAS claims using control groups, attribution windows, and red flag detection.
A structured methodology for brand teams to independently verify generative AI ROAS claims using control groups, attribution settings, and red flag detection.
Learn how to configure AI-powered real-time monitoring systems that catch disclosure gaps, brand safety threats, and off-brief content across hundreds of creators simultaneously.
Learn how to audit creator matching platforms for genuine affinity data versus cheap demographic proxies that destroy campaign trust and ROI.
A comparative framework for evaluating automated creator matching platforms on affinity scoring accuracy, logic transparency, and attribution integration.
A MarTech evaluation guide for brand teams selecting real-time performance analytics dashboards that unify creator output, social commerce, and CRM data.