Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Learning how to use AI for predictive casting is revolutionizing the way entertainment and marketing companies discover tomorrow’s star creators…
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Influencer gifting and seeding platforms are transforming digital marketing for brands in 2026, automating collaborations and amplifying genuine product recommendations.…
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If you want to boost your influencer marketing strategy, learning how to set up and optimize an affiliate program within…