Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical comparison framework for evaluating AI-powered UGC rights-clearance and tagging platforms before scaling bundled content sourcing.
A practical framework for CMOs to split budgets between generative engine optimization and traditional SEO based on real risk and revenue signals.
A practical build guide for a share-of-model dashboard that tracks brand visibility across ChatGPT, Gemini, and Perplexity in real time.
MCP and A2A protocol support signals which creator-matching platforms can survive the shift to agentic, interoperable martech.
Klaviyo, Braze, and Iterable now ship agentic send-time prediction. Here’s how mid-market e-commerce teams should evaluate the three.
A practical framework for benchmarking brand visibility across Gemini, Claude, and Grok before your CMO asks for numbers you don’t have.
A practical framework for vetting ChatGPT and Perplexity ad placements before shifting real budget into answer-engine advertising.
Brandi AI and SearchIQ both promise enterprise AI search visibility, but pricing tiers and feature depth favor very different mid-market buyers.
A practical governance framework for auditing Adobe GenStudio’s AI creative recommendations before they touch brand budgets or brand safety.
Zero-click search is rewriting brand visibility. Here’s a structured data audit framework to keep your brand findable in AI answers.