Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
GetResponse, Fluency, and Lob won 2026 MarTech Breakthrough Awards — here’s how brands should actually weigh them for automation budgets.
A practical audit framework for testing MCP and A2A interoperability claims before locking into a martech vendor’s ecosystem.
AI format-prediction tools promise smarter CTV vs social budget splits — but do they outperform experienced human planners?
GetResponse, Fluency, and Klaviyo take different bets on agentic automation—here’s what mid-market brands should weigh before choosing.
Retrieval-augmented generation closes the gap between brand guidelines and AI-generated briefs, cutting rework and compliance risk.
Procurement teams now demand proof of AI agent kill-switches before signing media buying contracts. Here’s the vendor checklist.
Small language models can cut creator compliance scanning costs by 90%+ versus GPT-5 and Claude, but only if you benchmark accuracy first.
MCP and A2A adoption rates are the clearest signal for which martech vendors survive your next contract cycle. Track them now.
UCP is rewriting how AI shopping agents parse product data—here’s how brands rebuild feeds to stay visible and win the checkout.
Adobe GenStudio’s cross-channel AI recommendations are forcing brands to rethink creative governance for next-best-asset decisions.