Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Affiliate equity platforms let creators earn ownership stakes, not just commissions. Here’s how brands should vet the model.
FlinkAI’s dual engine model reveals how Chinese GEO tools fuse search and AI citation data, and what Western brands can borrow.
Demandbase’s AI relaunch brings LLM powered site agents to B2B marketing, and creator programs need a compliance playbook now.
Conductor’s Enterprise AEO Suite promises full lifecycle AI visibility tracking. Here’s what brand teams should actually expect from it.
Estee Lauder’s AI scent advisor signals a shift toward sensory AI in brand experience, with real implications for ROI, data, and CX strategy.
Prompt injection can hijack AI marketing agents mid-task. Here’s how brands lock down agentic workflows before manipulation becomes a PR crisis.
Multi-agent marketing stacks link Google, Meta, and OpenAI pipelines into one system. Here’s how to orchestrate them without losing control.
A practical guide to ChatGPT ads: how conversational placements likely work, brand safety risks, and a readiness checklist before bidding.
Zero click search is breaking last click attribution. Here’s how to rebuild KPIs around AI answer mentions instead of website visits.
Blee’s AI content governance platform promises automated compliance at scale, here’s what enterprise buyers need to vet before signing.