Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Fragmented CRM, CDP, and ad-platform data is costing brands measurable revenue — here’s why unified identity is now a board-level fix.
Client-side pixels are dying under browser restrictions—here’s a practical migration guide to server-side tracking as the new attribution baseline.
Agentic AI is deploying faster than brands can govern it. Here’s the risk exposure and a practical framework to close the gap.
FirstHive’s Eddie engine pairs vertical ML models with identity resolution to power next-action recommendations for brand teams.
DemandScience’s Ionic platform uses machine learning to automate buyer-intent campaign distribution, cutting waste and speeding pipeline.
Peec AI and Brandi AI both track brand visibility in ChatGPT and Gemini, but they serve different budgets and buying priorities.
Semrush’s SEO and GEO toolkit promises unified visibility into rankings and AI citations, but does that actually sharpen budget decisions?
Semrush now tracks Google rankings and AI citations side by side. We test whether that fusion actually sharpens budget calls or just adds noise.
AI now tags, routes, and repurposes UGC at scale — here’s how to evaluate platforms before they touch your brand’s content pipeline.
Billo, Bulbshare, and JoinBrands each solve volume UGC production differently — here’s how to pick based on ROI, speed, and creator quality control.