Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Amazon’s Universal Commerce Protocol is rewriting product feed rules — here’s what brands must fix before AI shopping agents shop without them.
MCP and A2A are the AI agent interoperability standards that determine whether your martech stack talks to itself—or fails silently.
Klaviyo, GetResponse, and Fluency’s award-winning automation shows exactly where AI marketing budgets are shifting in 2026.
A practical audit framework for vetting RAG vendors before scaling AI-assisted product copy, with checklists to catch hallucinations early.
#paid, Affable, and Influencity tested for conversion tracking, attribution accuracy, and sales-driven campaign management in 2026.
MCP and A2A are becoming the plumbing of AI martech—here’s what marketing leaders need to know before locking in vendors.
MCP and A2A are becoming the plumbing of AI marketing stacks — here’s what interoperability standards mean for vendor selection and budgets.
Klaviyo is merging CDP and CRM functions into one system, forcing brands with separate email and data stacks to rethink their martech roadmap.
A buyer’s guide to AI search visibility platforms — what they actually measure, where they fall short, and how to vet vendors before signing.
A practical framework for combining AI-powered MMM and multi-touch attribution to finally triangulate real creator ROI.