Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Fetch Ireland’s micro-influencer app promises fast scale, but brands must vet contracts, compliance, and data before mass onboarding.
ActiveCampaign’s Wavelength signals a shift from batch-and-blast email to context engines that read intent in real time.
Auxia-style AI agents now rewrite campaigns in real time. Here’s the audit checklist brands need before autonomy outruns oversight.
A brand side comparison of AI powered discovery layers across search, retail media, and marketplaces, with a lens on ROI and risk.
Compare GEO citation tracking tools on audit trails, log retention, and compliance readiness ahead of EU AI Act enforcement deadlines.
Performance media buyers now automate creator ad buying with bid algorithms, forcing in-house teams to redefine their role and skills.
A practical breakdown of the Intelligent Applications 40 list, showing which AI agent vendors actually solve marketing team problems.
Emarsys finds 60% of enterprise data goes unused. Here’s how creator marketing teams turn dark data into attribution and targeting wins.
Gartner’s 30% attribution gap is costing brands creator budget. Here’s how to build a cross system source of truth for creator ROI.
Automated UGC production pipelines promise scale, but brands that strip out the mess also strip out the trust signal that made UGC work.