Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
CRM identity resolution tools now decide whether creator, retail media, and CDP data connect into one profile or three broken ones.
A buyer’s guide comparing creator platforms that bundle UGC production and whitelisting, with the tradeoffs procurement teams miss.
A practical comparison of Parse.ly, GA4, and new AI-attribution tools for tracking AI referred traffic and closing dark data gaps.
Grok’s reach on X tempts brands toward custom AI chatbots, but early data suggests most should wait, test narrowly, or skip it.
A practical blueprint for building an AI content governance committee that catches AI slop before it damages brand trust and ROI.
AI budgets aren’t new money. They’re MarTech dollars in disguise, and knowing what gets cut first protects your stack.
Google’s AI Max auto-converts Search campaigns, and creator ad budgets are quietly absorbing the fallout. Here’s the fix.
A practical framework for vetting AI use-case intelligence platforms before they touch your media and creator budgets.
AI Visibility Optimization turns brand content into structured, citable data LLMs can parse, trust, and quote instead of ignore.
Most marketers disable or ignore in-platform AI suggestions. Here’s the trust gap behind it and how to close it responsibly.