Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Accurate attribution depends on one foundational capability: identity resolution providers that can connect fragmented customer signals across devices, channels, and…
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Choosing the right modern CRM extensions for high touch technical partners is no longer a back-office decision in 2026. It…
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As discovery shifts from traditional search to AI assistants, brands need a new way to measure presence. Using AI to…