Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Marketing automation platforms are absorbing CRM functions — here’s the technical logic behind Klaviyo and GetResponse’s category-blurring wins.
PROS and AdRoll’s award wins expose a 2026 truth: pricing intelligence and ABM tools now compete on retention math, not reach.
GEO tools now compete with SEO budgets for share of voice in AI search. Here’s how marketers should split spend without guessing.
A practical blueprint for building an identity graph that connects web, CRM, and ad data without ripping out your existing stack.
Vertical ML models are outperforming general-purpose CDPs on accuracy and ROI, reshaping how MarTech awards judge innovation in 2026.
Agentic AI campaign tools fail without a first-party identity layer. Here’s how brands should build one before deploying autonomous agents.
Brandi AI’s Platform of the Year win signals where GEO budgets should shift next: from search rankings to AI answer visibility.
myGaru wants carrier data to solve post-cookie identity. Here’s what brand marketers should verify before trusting telecom signals.
Amperity and Intent IQ take opposite architectural bets on identity — here’s how to evaluate both before locking next year’s martech budget.
Klaviyo’s CRM Company of the Year win signals that e-commerce brands want data, marketing, and service unified in one system.