Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A technical buyer’s guide to Klaviyo’s Composer and Customer Agent, and what autonomous campaign composition means for marketing ops risk.
Klaviyo’s Composer and Customer Agent modules promise autonomous campaigns—here’s what buyers need to verify before trusting them with revenue.
An enterprise buyer’s breakdown of Kuli, Motives, and Beluga for AI creator discovery, scored on match quality, risk, and ROI.
A practical vendor evaluation rubric for GEO agencies, with the proof points, red flags, and contract terms that actually predict AI citation gains.
8×8’s doubled AI adoption reveals what CX-driven investment really signals for marketing leaders weighing platform risk and ROI.
Fragmented martech is costing brands revenue clarity — here’s why a unified rev-ops data lake is replacing point solutions.
People-based targeting now feeds AI decisioning engines that personalize and attribute in real time, collapsing two martech stacks into one.
Identity resolution now decides whether AI marketing works at all — here’s how to rebuild brand data architecture around it.
Identity resolution is becoming the backbone of AI marketing—here’s what that means for brand data architecture and stack decisions.
Comparing Brandi AI and Howl Louder’s GEO service models to help brands audit and manage their presence in ChatGPT and Gemini.