Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Marketers and publishers now operate in a world where cookies fade, browsers behave differently, and users expect privacy by default.…
In 2025, customer success leaders face a sharp tradeoff: scale with standardized motions or personalize without burning out teams. Using…
Reviewing Carbon Tracking MarTech Tools has moved from a sustainability side project to a core marketing operations priority as reporting…
Using AI to Automate Customer Voice Extraction from Raw Strategy Sessions is becoming a practical advantage in 2025, as teams…
In 2025, shoppers increasingly expect to buy with a simple spoken request, not a search box. Reviewing Headless Ecommerce for…
AI for contextual sentiment has moved beyond counting positive and negative words. In 2025, teams expect systems to detect intent,…
Comparing predictive lead scoring platforms built on first party data has become a priority in 2025 as marketing teams lose…
In 2025, comparing predictive lead scoring platforms built on first party data has become essential as marketers lose easy access…
Managing a distributed team of freelancers means your emails compete with time zones, local work habits, and inbox overload. Using…
Spatial CMS platforms now sit at the center of how brands publish, version, and measure immersive experiences. In this 2025…