Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, teams capture hours of candid insight in workshops, leadership offsites, and working sessions—but most of it never makes…
In 2025, consumers expect shopping to happen in the moment—while driving, cooking, or comparing options hands-free. Headless ecommerce for voice…
AI for contextual sentiment has moved beyond counting positive or negative words. In 2025, brands, researchers, and platform teams need…
Predictive lead scoring platforms built on zero party data are changing how revenue teams prioritize buyers, because the signals come…
Using AI to Optimize Email Send Times for the Global Gig Economy has become a practical advantage in 2025, as…
Teams building immersive experiences need more than a file server and a marketing calendar. They need governance, versioning, analytics, and…
Using AI to Generate Hyper Niche Audio Soundscapes for Retail Spaces is changing how brands shape attention, comfort, and purchasing…
Personal AI assistant connectors are quickly becoming the control plane for enterprise marketing work in 2025, linking chat-based assistants to…
In 2025, many B2B markets feel “solved”: every keyword has a dozen listicles, every product category has lookalike landing pages,…
In 2025, brands and public institutions face coordinated manipulation designed to distort public perception at scale. AI for sentiment sabotage…