Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Landing page builders with integrated A/B testing features have become indispensable for digital marketers aiming to maximize conversions in 2025.…
Using AI to personalize your website content based on referral source ensures every visitor sees the most relevant information. This…
Email marketing platforms with advanced segmentation and personalization can transform your outreach, driving higher engagement and conversions. With more companies…
Using AI to analyze and predict customer churn risk factors is transforming how businesses retain their customers in 2025’s competitive…
Content management systems (CMS) for e-commerce integration are revolutionizing online retail in 2025, streamlining operations and enhancing user experience. As…
Using AI to analyze and improve your website’s overall conversion rate optimization (CRO) can be a game-changer for businesses seeking…
Customer support software with omnichannel capabilities has transformed how companies connect with their audiences in 2025. Brands now expect seamless…
Harnessing AI to analyze and optimize your website’s mobile user experience is essential in 2025. With over 70% of online…
Technical site audits and performance monitoring are essential for staying ahead in the dynamic world of search marketing. Using dedicated…
Using AI to personalize your website chatbot interactions based on visitor history transforms how businesses engage with online audiences. Leveraging…