Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, long-term partnerships can outperform one-off campaigns, but they also carry a hidden risk: values misalignment that grows quietly…
Open source identity resolution providers are becoming a practical option for marketers who want better customer recognition without getting locked…
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In 2025, manufacturers are under pressure to validate performance faster, safer, and with fewer physical prototypes. Reviewing digital twin platforms…
Marketers and product teams in 2025 face a familiar dilemma: grow reach fast without losing credibility. AI For Synthetic Audience…
In 2025, marketing teams move fast, and prototype quality can decide whether a campaign earns budget or gets cut. This…
In 2025, customers increasingly rely on autonomous tools to research, compare, and even purchase on their behalf. Using AI To…
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AI-Powered A/B Testing For High-Volume Outreach Personalization is reshaping how revenue teams learn what works at scale without guessing. In…