Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
As influencer marketing surges in 2025, brands that want to thrive must prioritize brand safety. Using AI to identify brand…
Using generative AI to create hyper-personalized outreach messages to influencers at scale has become a must-have strategy for brands seeking…
Automating influencer payouts can revolutionize your influencer marketing operations by boosting efficiency and accuracy. Platforms like Tipalti, Creator.co, and Lumanu…
In 2025, brands demand more than just guesswork for influencer marketing. SparkToro audience intelligence tool promises advanced capabilities to uncover,…
Comparing influencer CRM platforms is essential for brands looking to streamline influencer marketing in 2025. With so many options available,…
Social listening tools for pre-campaign creator vetting are essential for brands wanting to maximize influencer ROI and protect their reputation.…
Social listening tools for pre-campaign creator vetting empower brands to confidently select content partners by analyzing their digital presence, audience…
In the rapidly evolving digital landscape, using machine learning to forecast influencer ROI is becoming a crucial component of marketing…
In 2025, the world of digital marketing continues to evolve with AI-enabled content repurposing taking center stage, especially for influencer…
In today’s digital landscape, detecting fake engagement is more crucial than ever. With the rapid evolution of fraud-detection tools in…