Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Resulticks’ Genie bundles CDP and orchestration into one cloud. We test whether that consolidation beats best-of-breed in real ROI terms.
A technical buyer’s guide to evaluating Agentforce and Marketing Cloud for multi-touch attribution tied directly to closed-won revenue.
TikTok Shop’s AI now decides which creators get subsidized and for how long. Here’s how the retention engine actually works.
NetEase’s genre-based creator incentive model shows brands how to automate rewards by content type instead of flat CPMs.
A practical vendor shortlist and evaluation framework for enterprise teams choosing an AI creator-discovery platform across multiple brands.
AI agents are now negotiating B2B media contracts autonomously. Here’s what procurement teams need to know before piloting one.
A practical governance checklist for brands weighing autonomous spend authority for Google Ask Ad Manager and similar agentic media-buying platforms.
A brand-side guide to structuring TikTok Shop product feeds so the AI Discovery Layer surfaces you to shoppers who don’t follow you.
Six months of GA4 AI referral data reveals whether ChatGPT and Perplexity traffic actually outconverts organic search, or just looks better on paper.
Salesforce’s master data management push shows why real-time AI campaign execution demands clean, governed data before autonomous agents touch spend.