Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI To Predict Seasonal Shifts In Customer Sentiment And Demand is now a practical advantage for teams that plan…
In 2025, global video marketing moves fast, but rights, leaks, and licensing rules still decide whether a campaign scales safely.…
Using AI To Map The Multichannel Path From Awareness To Direct Sales has become a practical advantage for growth teams…
Affiliate networks empower creators to monetize their content, but choosing the right network matters. Comparing Impact vs. CJ Affiliate for…
Affiliate networks empower creators to earn by partnering with brands. Comparing Impact vs. CJ Affiliate for creators can help you…
Unlocking the power of AI for optimizing posting times by timezone is transforming digital marketing strategies in 2025. As brands…
Competitor analysis: tracking rival influencer spend is a powerful strategy that unlocks your advantage in the ever-evolving world of influencer…
AI for automating the creative brief process is revolutionizing how marketing and design teams operate in 2025. Rapid advances in…
Project management tools like Asana and Monday revolutionize how teams run campaigns. Both platforms promise streamlined collaboration and optimized workflows,…
AI for generating “lookalike” audiences from creator data is transforming how brands scale campaigns and reach relevant prospects. By leveraging…