Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Gartner’s 30% attribution gap is costing brands creator budget. Here’s how to build a cross system source of truth for creator ROI.
Automated UGC production pipelines promise scale, but brands that strip out the mess also strip out the trust signal that made UGC work.
Auxia’s Agent Studio automates funnel diagnostics for creator campaigns, flagging drop-off points before wasted spend compounds.
ActiveCampaign’s Wavelength Engine scores 500 business signals to time creator outreach. Here’s what it means for targeting, budgets, and risk.
The 200 Use Case Map gives brand teams a repeatable way to test AI vendor claims against real deployment data before signing.
A practical audit checklist for brands preparing for Google’s AI Max for Search migration, covering budgets, creative, and compliance risk.
Parse.ly now tracks ChatGPT and Gemini referrals, giving brands a way to measure AI-driven traffic instead of guessing.
A practical GEO vendor evaluation framework covering the hard questions brands must ask before buying generative engine optimization services.
A practical GEO framework for scripting creator videos so AI Overviews cite them, with structure, timing, and language models actually quote.
A practical checklist for evaluating real-time usage dashboards in consumption-based MarTech before budgets spiral out of control.