Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A root-cause framework for the 1-in-6 AI media-buying error rate, with fixes brand teams can deploy before the next campaign.
Claude for Financial Services vs OpenAI’s Enterprise Suite: how brand finance and marketing ops teams should evaluate AI vendors for risk, ROI, and control.
A step-by-step CTV audit framework to help brands detect and quantify wasted spend from faulty IP-based targeting.
A governance framework for AI campaign co-pilots that adjust bids and creative in real time during peak retail season without blowing up your budget.
A 75% CTV targeting failure rate demands a new identity-resolution-first buying checklist. Here’s what belongs on it.
AI-driven ad format selection promises faster cross-channel decisions, but does it actually outperform experienced media planners?
Bayer’s cautious generative search rollout shows how regulated brands can pursue AI visibility without inviting compliance disaster.
A pre-Q4 checklist for auditing CTV vendors on identity resolution gaps, so budget doesn’t fund unaddressable inventory.
The Drum’s peak-season clinic shows AI agents for holiday campaign automation need guardrails, not just speed, to protect ROI.
A practical framework for scoring XR ONE-style platforms on format prediction, spend governance, and rights tracking before you sign.