Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, businesses depend on server side tracking platforms to recover lost signals from browsers, comply with privacy rules, and…
AI for ad creative evolution has shifted from “faster production” to “smarter iteration,” where models generate, test, and refine variations…
In 2025, marketers, publishers, and product teams face a tough reality: browsers are fragmented across devices, privacy settings, and walled…
Customer success leaders need personalization without multiplying headcount. In 2025, Using AI to Personalize Customer Success Playbooks at Scale means…
Marketing teams now face rising pressure to quantify emissions, prove progress, and align campaigns with credible sustainability goals. Reviewing Carbon…
Using AI to Automate Customer Voice Extraction from Raw Audio is changing how teams turn messy recordings into reliable insights…
In 2025, shoppers increasingly expect to browse, compare, and buy with spoken commands across phones, smart speakers, cars, and wearables.…
In 2025, brands and researchers rely on AI for contextual sentiment to move beyond simple “positive vs. negative” scoring and…
In 2025, marketing and revenue teams are replacing third-party signals with Predictive Lead Scoring Platforms Built on First Party Data…
In 2025, distributed teams live and die by inbox timing. Using AI to Optimize Email Send Times for Global Freelance…