Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Influencer CRM has transformed the art of managing influencer partnerships by delivering automation, organization, and actionable insights far beyond what…
Training custom AI models on your brand guidelines is the smartest way to maintain consistency, accuracy, and relevance in your…
Dark social, the process of tracking shared links in private DMs or messages, has become a pressing challenge for marketers…
AI-powered competitor spy tools are reshaping how businesses analyze competitors’ advertising and marketing spend. By harnessing artificial intelligence, these tools…
Influencer fraud is a hidden threat undermining trust in digital marketing, with “engagement pods” in comments distorting reality for brands…
Generative AI for creating localized voiceovers at scale is transforming how global brands and media companies connect with diverse audiences.…
Understanding attribution windows and setting the right lookback period is critical for accurate marketing measurement and data-driven decision-making in 2025.…
AI for detecting “deepfake” brand impersonations in ads has become a crucial asset in the fight against digital disinformation and…
Integrating influencer data into Oracle NetSuite ERP empowers businesses to streamline marketing processes and magnify ROI. As influencer marketing gains…
Using AI to analyze background objects in creator videos unlocks new levels of content understanding, monetization, and viewer engagement. This…