Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Influencer marketplace fees and platform economics are topics that shape how creators, brands, and platforms interact in today’s digital landscape.…
Recommendation engines for influencer discovery have revolutionized the way brands identify and connect with relevant content creators. By leveraging data-driven…
E-commerce platform integrations for influencer sales tracking have become critical for brands aiming to maximize ROI from influencer partnerships. Whether…
AI-driven content moderation for brand safety is transforming how companies protect their reputations online. Through real-time analysis and smart automation,…
Campaign reporting dashboards and analytics platforms are essential for marketers and business leaders to measure, analyze, and optimize campaigns. By…
Machine translation for global influencer campaigns has become indispensable as brands strive to win over international audiences efficiently. Through the…
API integrations for influencer marketing tech stacks have become an industry standard in 2025, empowering brands, agencies, and influencers to…
Deep learning for influencer-brand fit prediction is transforming how brands collaborate with influencers, blending data-driven analysis with nuanced digital insights.…
Influencer briefing templates and communication tools streamline collaboration between brands and creators, saving time, ensuring clarity, and boosting campaign results.…
The rise of powerful sentiment analysis AI for influencer content monitoring is transforming how brands, agencies, and marketers measure digital…