Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Project management software for influencer marketers is more critical than ever as campaigns grow in complexity and brands demand measurable…
Using AI to analyze and predict virality in short-form video content has transformed how creators and brands approach online engagement.…
AI-powered image recognition for tracking un-tagged brand mentions is transforming the way companies monitor their visual presence online. As traditional…
Effective influencer marketing doesn’t end when the campaign does, making tools for tracking influencer content beyond the official campaign period…
AI for trend forecasting is transforming how brands, creators, and marketers anticipate the next big platform or content format. By…
Using affinity scores to find creators whose audiences perfectly match your ICP is now essential for brands seeking meaningful ROI…
AI-powered A/B testing for influencer outreach emails is reshaping digital marketing in 2025. By leveraging artificial intelligence, brands can test…
Choosing the right influencer platform with integrated image rights management is crucial for brands seeking security, efficiency, and compliance. As…
AI for frame-by-frame video analysis is rapidly redefining how brands ensure brand safety, moving beyond keyword filtering to provide nuanced,…
Dark social analytics tools are revolutionizing how marketers understand shares occurring in DMs and private groups—a largely invisible yet crucial…