Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Integrating influencer data into Oracle NetSuite ERP empowers businesses to streamline marketing processes and magnify ROI. As influencer marketing gains…
Using AI to analyze background objects in creator videos unlocks new levels of content understanding, monetization, and viewer engagement. This…
Project management tools for influencer campaigns are transforming how brands manage partnerships and streamline workflows. As influencer marketing matures in…
AI-driven content localization: dubbing and translation are revolutionizing how global audiences experience digital content. Leveraging advancements in artificial intelligence, organizations…
Fraud detection tools are essential for businesses and influencers looking to identify bot followers on social media. With fake accounts…
AI for sentiment analysis is revolutionizing how businesses and organizations understand human emotions in text. Moving beyond basic positive or…
Link-In-Bio optimization has evolved from a simple convenience to a strategic necessity for creators, brands, and marketers looking to convert…
AI for generating creative briefs from campaign goals has transformed modern marketing by streamlining collaboration and boosting productivity. Leveraging artificial…
Competitive intelligence tools are reshaping how marketers analyze their competition and refine their strategies in 2025. These digital platforms offer…
Deepfake awareness is no longer a niche concern; it’s a critical priority for brand protection in 2025. AI-generated clones threaten…