Author: Ava Patterson

Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
As the digital creator economy flourishes, platforms are seeking reliable, scalable ways to authenticate identities. Reviewing decentralized identity solutions for…
Using Generative Adversarial Networks to create hyper-realistic virtual influencers is revolutionizing digital marketing in 2025. As AI-generated personalities blend seamlessly…
Looking for the best way to find top-performing creators for narrow niches? This review of influencer discovery platforms for niche…
Using AI to identify overlapping audiences to maximize campaign reach is transforming digital marketing in 2025. With rapidly changing consumer…
Social media analytics dashboards for C-suite reporting transform raw data into actionable executive insights. These powerful tools help business leaders…
Using AI to forecast the best time of day to post for maximum engagement can dramatically boost your social media…
Team-based influencer management platforms have revolutionized how brands execute influencer marketing campaigns, allowing for seamless collaboration, data-driven decisions, and greater…
Using AI to analyze text for reading complexity to match brand voice is revolutionizing how businesses communicate. Today’s content needs…
The right content scheduling and approval workflow tools can transform how marketing teams plan, collaborate, and publish impactful content. Efficient…
Content scheduling and approval workflow tools are essential for modern digital marketing teams aiming to maintain consistency, quality, and compliance…