Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Influencer marketing attribution models for multi-touch customer journeys are essential for brands seeking to measure the real impact of their…
Influencer marketing attribution models for multi-touch customer journeys are crucial for brands aiming to understand which creators and channels truly…
AI content generation for influencer briefs and scripts now empowers marketers and creators to work smarter and faster. This technology…
Blockchain and NFTs in influencer marketing are transforming brand collaborations and audience engagement in 2025. As marketers prioritize transparency and…
Brands increasingly rely on influencers to boost their reach, but influencer fraud remains a costly risk. Machine learning for influencer…
Influencer marketing CRM systems have become essential tools for brand success, offering streamlined ways to manage influencer relationships, campaigns, and…
Predictive analytics for influencer campaign performance is revolutionizing digital marketing by empowering brands to forecast results with unprecedented accuracy. Using…
Influencer whitelisting and dark posting are emerging as powerful advanced advertising tactics for brands aiming to maximize social ad performance.…
AI-powered sentiment analysis for influencer campaign monitoring has rapidly reshaped how brands evaluate the impact of digital collaborations. By interpreting…
Influencer marketing automation tools are quickly becoming essential for brands seeking to grow efficiently in 2025. As time-consuming manual outreach…