Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI for matching brands with podcast hosts is revolutionizing how sponsorship deals are made, offering immense value for marketers and…
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Google Analytics 4: Setting Up Creator-Specific Views helps marketers, content strategists, and creators efficiently track individual performance within multi-author platforms.…
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API limitations are a common culprit when your third-party tool misses data, leaving crucial insights out of your reports. In…
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Influencer CRM is the cornerstone of successful large-scale influencer campaigns in 2025, enabling brands and agencies to seamlessly manage over…
AI agents for negotiating micro-influencer rates are revolutionizing influencer marketing by automating and optimizing the negotiation process. As brands face…