Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Leveraging AI for influencer discovery and vetting in 2025 has become essential for brands to scale their marketing efforts and…
Delivering seamless support is non-negotiable for modern online retailers. Customer service and help desk software for e-commerce and D2C brands…
Customer service and help desk software for e-commerce and D2C brands have become crucial for business success in 2025. Choosing…
Choosing the right customer service and help desk software for e-commerce and D2C brands is vital to stay ahead in…
Using AI to analyze and optimize your customer support and service interactions can revolutionize the customer experience and boost operational…
Marketing performance management (MPM) and analytics platforms for agencies have become essential in driving client success and maximizing ROI. As…
Effective search engine optimization (SEO) drives real business results, but mastering your keyword strategy can feel overwhelming. Using AI to…
Programmatic advertising and demand-side platforms (DSPs) have rapidly transformed the way brands approach digital marketing in 2025. These tools empower…
Using AI to analyze and optimize your e-commerce product recommendations can transform your online store’s growth. Leveraging artificial intelligence elevates…
Customer data platforms (CDPs) have become the cornerstone of powerful personalization strategies across industries by transforming disparate customer data into…