Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
The rise of digital wallet and crypto payment solutions for creators has transformed how artists, freelancers, and influencers receive compensation…
Using AI to analyze audio cues and music choices in viral videos is transforming how marketers, creators, and researchers understand…
As brands strive for meaningful connections, the debate about community platforms vs. social media groups for brand building intensifies. Which…
Using AI to optimize a campaign’s flighting and cadence for maximum impact is a keystone of modern marketing strategy in…
Social analytics tools that go beyond platform-native data have become essential for brands aiming for real social intelligence in 2025.…
Using AI to identify influencers who have an authentic affinity for your brand revolutionizes influencer marketing. With competition intensifying in…
As influencer marketing gains momentum, brands face a crucial choice: use all-in-one influencer platforms or follow a best-of-breed approach. Deciding…
Using AI to analyze video transcripts for keyword density and SEO opportunities unlocks a new efficiency frontier for modern marketers.…
Contract management software for influencer marketers has rapidly become essential in 2025, given the increasing need for efficiency and compliance…
Using AI to predict which product SKUs are the best fit for an influencer’s audience can dramatically increase campaign ROI…