Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Shopify Collabs is rapidly changing how DTC brands approach influencer marketing and partnerships. By connecting merchants with creators, this Shopify…
AI for sentiment analysis in multi-language campaigns is revolutionizing how global brands measure and understand emotional reactions from diverse audiences.…
Dark social tracking enables marketers to analyze how content and links are shared privately, beyond the reach of traditional analytics.…
Generative AI for creating storyboards from briefs is reshaping how creative teams visualize concepts, transforming basic ideas into detailed visual…
Social commerce is revolutionizing online shopping, letting users discover and buy products directly through social media platforms. As brands optimize…
AI for detecting “deepfake” brand impersonations is fast becoming essential as digital fakery grows more sophisticated in 2025. With brand…
Attribution modeling—especially the comparison of first-touch vs. linear models for influencers—shapes how marketers measure and optimize the impact of campaigns.…
Using AI to clean and standardize creator data is revolutionizing digital marketing and influencer management in 2025. Dirty, fragmented data…
Choosing between influencer seeding vs. gifting campaigns means understanding which tool features matter for your brand’s influencer strategy. Each approach…
AI-driven personality matching is revolutionizing how we understand compatibility, moving the focus from broad demographics to the more nuanced realm…