Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Gradial’s agentic orchestration links Adobe, Salesforce, and ServiceNow, but does it cut vendor complexity or just lock you deeper into three ecosystems?
Autonomous programmatic buying promises efficiency, but Magnite and MediaOcean’s agentic tools still need human guardrails to protect ROI.
Reddit’s AI anti-spam system cut fake engagement 20%. Here’s what its technical design means for brand safety and seeding strategy.
Databricks CustomerLake, Salesforce Data Cloud, and Adobe Real-Time CDP tested against the demands of agentic marketing execution.
AI adoption in marketing has surged, but performance scores are flat — the real problem is broken data foundations, not weak models.
A practical guide to configuring GA4 to separate AI assistant referral traffic from standard organic search, with exact steps.
CMOs comparing Adobe GenStudio, Google’s agentic suite, and Salesforce Agentforce need a framework beyond feature checklists. Here’s how to evaluate the real risk.
A practical framework for evaluating identity resolution platforms that connect ChatGPT and Gemini referral traffic to CRM revenue, cookie-free.
A practical AI governance checklist for spend caps, escalation paths, and audit trails before autonomous media-buying agents touch your budget.
A practical AI governance checklist for spend caps, escalation paths, and audit trails before autonomous agents touch media budgets.