Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
B2B and SaaS brands are increasingly turning to loyalty and referral marketing platforms to acquire, engage, and retain high-value clients.…
Loyalty and referral marketing platforms for B2B and SaaS companies are transforming how brands retain customers and drive high-quality leads.…
Using AI to analyze and predict the lifetime value (LTV) of your customers has become essential for brands aiming to…
Customer feedback and survey platforms are essential tools for modern product teams, enabling them to build better products through actionable…
Using AI to analyze and optimize your customer onboarding and activation funnel elevates both user experiences and business outcomes. Today’s…
Marketing agencies face increasing pressure to demonstrate ROI and optimize campaign performance. A review of marketing analytics and business intelligence…
Using AI to analyze and predict the success of a new product launch is revolutionizing how businesses bring innovations to…
A deep dive into A/B testing and personalization platforms for B2B websites uncovers essential tools for driving conversion rates and…
Using AI to personalize your live chat and chatbot conversations can dramatically improve customer engagement, satisfaction, and conversions. As organizations…
B2B and SaaS brands increasingly rely on social proof and urgency marketing tools to turn hesitant visitors into loyal customers.…