Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
UTM governance is essential for agencies juggling multiple campaigns, brands, and platforms. By standardizing tracking through a clear governance framework,…
Generative AI for creating mood boards and creative briefs is transforming design processes, streamlining collaboration, and unlocking unparalleled creativity for…
Influencer fraud detection is a vital process for brands, marketers, and agencies seeking authentic social media partnerships. Comment bots, automated…
Training AI to recognize your brand’s visual identity is crucial in 2025’s digital landscape. As artificial intelligence increasingly curates content…
Social archiving tools for legal record keeping have become essential as organizations face increasing regulatory scrutiny over their online interactions.…
AI for automating the invoice and payment process is rapidly transforming how businesses handle accounts payable and receivable. Leveraging smarter…
Link-in-bio tools have become essential for creators, businesses, and brands seeking to maximize conversions from their social media profiles. Each…
As digital media explodes, using AI to detect plagiarism in creator content is transforming how originality is verified. With increasing…
Integrating influencer data into HubSpot workflows empowers brands to maximize the impact of influencer marketing while streamlining campaign processes. When…
AI-powered competitive intelligence is changing the way marketers analyze and respond to rival campaigns. By automating data collection and providing…