Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Choosing the right community management platform is essential for fostering engagement and growth online. Platforms like Circle and Geneva are…
Using AI to analyze color palettes and visual themes in competitor campaigns empowers marketers to make data-driven design choices, outmaneuver…
The world of social media thrives on seamless connections, making the use of a “link in bio” solution with analytics…
Using AI to identify cross-promotion opportunities between your creators can revolutionize your creator marketing strategy. AI-driven insights reveal collaboration possibilities…
Digital watermarking tools for tracking unofficial content usage have become essential in protecting intellectual property and enforcing digital rights. With…
Using AI to analyze the reading level and clarity of creative briefs is transforming how agencies and marketing teams communicate.…
Creator-led virtual summits are rapidly transforming the digital events landscape, bringing together global audiences and niche communities. Selecting the right…
Learning how to use sentiment trend analysis to predict shifts in audience perception can transform your marketing strategy and customer…
Affiliate link cloaking and management tools have reshaped how digital marketers track, organize, and optimize affiliate campaigns. By protecting affiliate…
Using AI to identify an influencer’s audience decay rate over time is fast becoming a cornerstone of data-driven marketing. Brands…